THE CETO DIFFERENCE 

CETO Capital was created with a vision to help founders, owner-operators, and management teams further develop and maximize the value of their businesses. We strive to become a trusted and constructive partner by providing a combination of capital, experience and flexibility in our deal structures and ultimately build strong and profitable businesses. CETO Capital was created with a vision to help founders, owner-operators, and management teams further develop and maximize the value of their businesses. We strive to become a trusted and constructive partner by providing a combination of capital, experience and flexibility in our deal structures and ultimately build strong and profitable businesses.

CAPITAL

CETO is generally the first institutional capital provider to the businesses in which we invest. We do not raise outside capital through funds which allows us to invest for the long-term. This approach removes the pressures associated with many investment sources focused on short-term gains and allows our partners to grow their businesses in a sustainable fashion.

EXPERIENCE

There really is no replacement for experience. Whether it is sales, accounting, legal, marketing, strategic planning, analysis or just plain problem solving, the depth of our team’s collective experience is an immense resource and provides our partners with a practical, proven body of expertise to draw upon.

FLEXIBILITY

Our investment philosophy allows us to be very flexible in the way we structure our deals. Flexibility is the foundation upon which creative investments are made and is critical to supporting each of our unique partners and investments.